When I first discovered “Adbusters” – a non-profit vancouver based magazine determined to wake its readers out of the consumeristic comas that we are in, I thought it was the most damn enlightening thing ever. Quarters after quarters of reading, I got more and more angry about everything that is wrong around the world… Anger soon turns into bitterness and distaste and then self-loathing. I purchased the new issue of Adbusters from Indigo – where 5 minutes later, I am sitting at Starbucks with my no-foam extra shot half-sweet mocha reading about debranding Starbucks to attract “indie’ customers. oh i r o n y….

After I finished my overpriced coffee, I hop in my car, plug in my ipod – crank it and drive a short distance back home. So what If I get angry at the sight of (Red) products at Starbucks and scold at its ridiculous scam? Who the fuck cares how disgusted I felt? Not me, nope. Cause I still go in to Starbucks and get my usual latte almost every day. I still let what I own – own me (being in credit card debt, buying shit I dont need). I told people I got that color ipod because it “suits my personality”

I got so sick of feeling guilty and bitter, I stopped buying Adbusters religiously. I only get it every now and then to remind myself what a hypocrite I am and how I am in a never-ending vicious cycle of contradiction.